Global Principles of Business (GPB)

The Global Principles of Business (GPB) course provides a thorough understanding of core business principles and practices within a global context. Designed by Dr. Glen Brown, this course integrates theoretical frameworks with practical applications, preparing students to navigate and succeed in the dynamic global business environment.

Course Objectives:

• Understand fundamental business principles and practices.
• Analyze global business environments and market dynamics.
• Develop strategic thinking and decision-making skills.
• Evaluate the role of technology and innovation in business.
• Apply ethical considerations and corporate social responsibility in business decisions.

Target Audience:

• Undergraduate and graduate students in business, management, and related fields.
• Professionals seeking to enhance their global business acumen.
• Aspiring entrepreneurs and business leaders.

Course Duration:

12 weeks (3 months)

Course Modules:

Module 1: Introduction to Global Business

• Overview of Global Business
• Key Business Concepts and Terminology
• The Role of Business in Society

Module 2: Business Environments

• Understanding Economic, Political, and Legal Environments
• Social and Cultural Influences on Business
• Environmental and Technological Factors

Module 3: Strategic Management

• Fundamentals of Strategic Planning
• SWOT Analysis and Competitive Advantage
• Corporate and Business-Level Strategies

Module 4: Marketing Principles

• Marketing Concepts and Strategies
• Market Research and Consumer Behavior
• Digital Marketing and Social Media

Module 5: Financial Management

• Financial Statements and Analysis
• Budgeting and Financial Planning
• Investment and Financing Decisions

Module 6: Operations Management

• Supply Chain and Logistics Management
• Quality Management and Process Improvement
• Project Management Principles

Module 7: Human Resource Management

• Recruitment, Selection, and Retention
• Training and Development
• Performance Management and Employee Relations

Module 8: Business Ethics and Corporate Social Responsibility

• Ethical Decision-Making in Business
• Corporate Governance and Compliance
• Sustainability and Social Responsibility

Module 9: Innovation and Entrepreneurship

• Identifying Opportunities and Business Models
• Innovation Management and Product Development
• Financing New Ventures and Growth Strategies

Module 10: Global Business Strategies

• International Trade and Investment
• Global Market Entry Strategies
• Managing Multinational Enterprises

Module 11: Case Studies in Global Business

• Case Study 1: A Global Corporation's Expansion Strategy
• Case Study 2: Managing Cross-Cultural Teams
• Case Study 3: Responding to Global Market Changes

Module 12: Capstone Project and Final Examination

• Capstone Project: Developing a Global Business Plan
• Presentation of Findings
• Comprehensive Final Exam
• Course Evaluation and Certification

Course Delivery:

• Online lectures and video tutorials
• Interactive discussions and forums
• Assignments and quizzes
• Case study analyses
• Capstone project and presentations

Assessment Methods:

• Weekly quizzes and assignments
• Participation in discussions
• Mid-term and final exams
• Capstone project evaluation

Course Resources:

• Textbook: "Global Principles of Business (GPB)" by Dr. Glen Brown
• Online databases and journals
• Business reports and case studies
• Software for data analysis and business simulations

This structure ensures a comprehensive and engaging learning experience for students, blending theoretical knowledge with practical applications and real-world case studies, ultimately preparing them for successful careers in the global business arena.